Big companies are looking for more ways to connect with their customers on a global level. The consumerism culture and globalization open up loads of opportunities for fast food companies to expand their brands to foreign markets. Leading companies are adopting more efficient approaches to brand and sell their products in the international markets. Brand localization has proved an ideal method when it comes to expanding your business to the global markets.
When we talk about international brand localization, KFC (Kentucky Fried Chicken) is a good example with 22000+ locations globally. It is one of the leading fast-food chains, targeting multicultural markets around the world. The company has adopted a local-focused approach to make its brand blend with the cultures of the local audiences. Now the question here is, how is KFC doing it?
When it comes to food, people around the globe have different taste buds. So, what makes KFC immensely successful and a go-to fast food point for billions.
Is it just their amazing fried chicken flavor with a perfect crisp, or something else that makes KFC sensational? This article is a case study of KFC’s localization strategy, where we’ll be discussing how KFC is taking over the world.
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KFC – A Localization Case Study
KFC is taking an effective approach to developing and deploying a global localization strategy. In this intense competition, KFC has become successful in making its place and appealing to local customers. The global marketing strategy of a company defines how it is going to promote its brand globally and which distribution channels will be used. When it comes to KFC, it has a separate marketing strategy for every region that is made specifically for the interests and preferences of the population. Localization is the major part of KFC’s global marketing strategy. The company has always believed in connecting with its audiences and making its brand resonate with the cultural nuances and social norms of a particular area.-
Diversified Menus
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High-Quality Translations
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Building Brand Perception
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Co-existing with Competitors
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Ownership over Franchising
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Clothing Their Brand as Native
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Excellent Customers Services