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Translation and Localization Blog

Understanding the Role of Localization Project Manager

The localization industry is growing swiftly, and there is a rapid advancement of the latest translation technology. Companies around the world are looking for more effective ways to localize their brand. Considering the current brand needs, traditional localization methods don’t … Read More

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Transcreations | A Step Beyond Translations

Language goes a long way to shape your brand’s image and capture the minds of target audiences. It is a fundamental aspect of your brand that allows you to communicate your message to target customers, tell interesting brand stories and … Read More

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Localization for Asian Markets | What Global Brands Need to Know?

Brand localization is essential to sustain cultural diversity and to sustain the brand itself. Regardless of a brand’s popularity and fortune, localization is critical to remain profitable in all communities. Even everyone’s favorite brands, Mcdonald’s, Coca-Coke, and Starbucks, mindfully go … Read More

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Ten Questions You Must Ask When Choosing a Translation Service Agency 

Businesses today believe in building a multilingual brand presence globally. Brand translation into local languages not just eliminates the language barrier but also boosts the overall customer’s brand experience. However, creating a multilingual brand identity is not easy. Most companies … Read More

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A Quick and Easy Guide to Localize your Website

Your website represents your brand internationally. The face of your brand plays a huge role in building your brand image in a global marketplace. It has become important for companies to build a multilingual brand presence to make it more … Read More

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Best Localization Lessons From 6 Finest Brands [2022]

We are living in an era of massive globalization. In this world of free markets with fewer trade restrictions, businesses get enormous opportunities to take over international markets. However, it is not as easy and simple as it may sound. … Read More

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What Does A Perfect Localization Project Management Platform Look Like?

Brand localization is critical for businesses, operating in multiple marketplaces. Online buyers are more likely to purchase from brands that speak their local language. It is enough of a reason for international companies to localize their brands for every new … Read More

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How Do Global Brands Benefit from TMSs?

A lot of debate is happening in the business world about the use of translation management systems for brands’ international growth. Various studies have clearly shown that localized brands are more likely to be accepted by foreign customers. However, some companies … Read More

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How to Buy a Translation Management System? | Key Considerations

With the growing demand for localization brands worldwide, businesses are highly relying on translation management systems to localize their website, apps, software, and daily publishing content. However, choosing the right TMS service provider is crucial to effectively manage your localization … Read More

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Do I Need a Translation Management System?

Taking your brand to new markets means your content translation needs are going to increase significantly. And it will keep growing rapidly as you expand your market share in the region. To cope with the growing translation needs you must … Read More

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Why Do Some Businesses Resist Adopting a Translation Management System (TMS)?

Businesses have been doing brand translations for a long time, machine translation is comparatively a recent concept though. Before machine translation tools, human translations are the only hope for businesses to translate their content before taking it into a foreign … Read More

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Localization Management | Future of Localization Technology

If you are a global business, creating multilingual content for foreign customers is important to have a lasting impact on your customers. Soon or later, you’ll come across the question of building a multilingual brand presence to better connect with … Read More

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