Everyone is talking about business globalization. Creating a multilingual online brand presence is becoming more and more important for businesses these days. The need for effective translation management infrastructures and workflow optimization is increasing to build global brands. Your translation … Read More
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Translation and Localization Blog
What is Artificial Intelligence? A Complete Guide
Most people have their very first introduction to artificial intelligence from sci-fiction movies. And this is the main reason why there are a lot of misconceptions and confusion about AI. Just because some Hollywood movies have over-exaggerated the whole concept … Read More
How To Evaluate Machine Translation Quality
The quality of your translation has a huge impact on your company’s reputation in the international market. It is important for the brands to generate high-quality translations for their businesses’ content because it is going to have a direct impact … Read More
Natural Language Processing (NLP) – Significance & Impact on Global Businesses
Natural language processing (NLP) is a sort of artificial intelligence technology that is going to dominate the translation industry and global communication worldwide. Computers and machines don’t really think or process in terms of the languages that humans speak. They … Read More
The Future of the Translation Industry
There was a time when Google Translate was the only translation tool people knew; even the companies would use this open-source tool for creating the brand translation. Lack of knowledge and ignoring the significance of professional translation has led to … Read More
Metaverse Content Localization Explained
What if someone gives you a key to get inside your favorite sci-fi movie? Where you can interact and be any character of your choice. Wouldn’t it be amazing? It might sound like a crazy idea from Frederik Pohl’s novels, but … Read More
Why Do Businesses Need a Localization Project Manager?
The demand for localization services is growing continuously, and the localization industry is expected to hit $73.6 billion by 2025. The rapid business globalization and pandemic have unlocked tons of opportunities for the translation industry. Localization plays a major role … Read More
Post-COVID Business Growth Opportunities – Adapting to New Reality
The world has just been through a pandemic that has not just changed our lifestyles, but the entire business industry globally. With a major drop in consumer demand, many businesses have suffered great losses, and some of them even closed … Read More
Translation Industry Trends 2022
Covid-19 has greatly influenced businesses around the world. From 2020 till date, things have changed a lot for the translation industry just like any other sector. Fortunately, unlike other industries that suffered great losses during the pandemic, things are going … Read More
How Does Coca-Cola Survive in China?
China is the world’s second-largest economy and a profitable marketplace for global businesses. But unfortunately, the country is not so welcoming for foreign companies. China is a challenging place for outsiders because of high political influence and trade restrictions. Thousands … Read More
Mastering The Art of Localization with McDonald’s
World food traditions are colliding with each other, and people are now becoming more open to new flavors and cuisines. However, when it comes to your comfort food, it has to be local, traditional, and convenient. This is what McDonald’s … Read More
The Importance of Translations for Building International Brands
Companies spend millions of dollars, plenty of time, and a lot of effort creating and building their brands. To develop a solid brand, you have to do in-depth market research, and understand the psychologies of your customers. A lot of … Read More