World food traditions are colliding with each other, and people are now becoming more open to new flavors and cuisines. However, when it comes to your comfort food, it has to be local, traditional, and convenient. This is what McDonald’s … Read More
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Translation and Localization Blog
The Importance of Translations for Building International Brands
Companies spend millions of dollars, plenty of time, and a lot of effort creating and building their brands. To develop a solid brand, you have to do in-depth market research, and understand the psychologies of your customers. A lot of … Read More
How to Localize a Website Faster?
Digitization has enabled businesses, all around the world, to reach global audiences more conveniently and effectively than ever. Internet technology has made it super easy for companies to reach international markets and sell their products and services to global customers. … Read More
Top 4 Tips to do Your Brand Localization Like A Pro
Everyone knows how important localization is for the success of your business in global markets. But the real question is, where to start? What exactly does a company need to make its brand succeed globally? Every company has its own … Read More
The Ultimate Guide to Software Internationalization – i18n
Software internationalization is all about adapting the user experiences based on the language they speak and the culture they belong to. All brands that want to reach global markets, should keep their products culture appropriate, so the native audiences can … Read More
Top 5 Brands with Outstanding Localization Strategies
We are living in the world of free markets, high consumerism, and globalization. It is a great time for businesses to explore new markets and spread their roots around the globe. The internet has literally transformed the world for good. … Read More
How Does Localized Content Help Netflix Go Viral?
Netflix is a media-streaming platform that has taken over not just the digital content markets, but the entire entertainment industry. Over the past few years, especially during COVID-19, Netflix has achieved rapid success and reached over 214 million subscribers in … Read More
How Localization Helped KFC Become a Global Sensation?
Big companies are looking for more ways to connect with their customers on a global level. The consumerism culture and globalization open up loads of opportunities for fast food companies to expand their brands to foreign markets. Leading companies are … Read More
How Can MarsHub Help Localization Vendors Ensure Translation Quality?
If you’re a global business targeting multiple markets, you would know how important brand localization is for your business international growth. There are a lot of translation challenges businesses have to tackle, including incorrect translations, grammatical errors, out-of-content, misinterpretation, wrong … Read More
5 Best New Year’s Resolutions for Project Managers
Have you made any new year’s resolutions? The year 2022 is almost here, and hopefully, this upcoming year will be full of blessings and success for all. Even though not many of us stick to these revolutions for long, still, … Read More
Global Marketing Strategy: A Complete Guide
Gone are the times, when only big multinational companies would need a global marketing strategy to expand their businesses. Now the business world is becoming fairer and more favorable towards small businesses as well. Regardless of the business size and … Read More
Translation vs Localization: What’s The Difference?
Making your brand successful in the international market is not a hard nut to crack. The global competition is becoming intenser, making global business expansion even more challenging. When it comes to launching your brand to the international market, you … Read More