How to Build a Localization Strategy? What Should Go into Your Localization Toolkit?

Forward-thinking companies leverage advanced localization technology to dominate global markets. Effective localization strategies backed by powerful technology help you automate your processes and achieve higher work efficiency. The latest tools and methods, such as neural translation, MT tools, and localization … Read More

Understanding the Role of Localization Project Manager

The localization industry is growing swiftly, and there is a rapid advancement of the latest translation technology. Companies around the world are looking for more effective ways to localize their brand. Considering the current brand needs, traditional localization methods don’t … Read More

Localization for Asian Markets | What Global Brands Need to Know?

Brand localization is essential to sustain cultural diversity and to sustain the brand itself. Regardless of a brand’s popularity and fortune, localization is critical to remain profitable in all communities. Even everyone’s favorite brands, Mcdonald’s, Coca-Coke, and Starbucks, mindfully go … Read More

A Quick and Easy Guide to Localize your Website

Your website represents your brand internationally. The face of your brand plays a huge role in building your brand image in a global marketplace. It has become important for companies to build a multilingual brand presence to make it more … Read More

Best Localization Lessons From 6 Finest Brands [2022]

We are living in an era of massive globalization. In this world of free markets with fewer trade restrictions, businesses get enormous opportunities to take over international markets. However, it is not as easy and simple as it may sound. … Read More

What Does A Perfect Localization Project Management Platform Look Like?

Brand localization is critical for businesses, operating in multiple marketplaces. Online buyers are more likely to purchase from brands that speak their local language. It is enough of a reason for international companies to localize their brands for every new … Read More

Do I Need a Translation Management System?

Taking your brand to new markets means your content translation needs are going to increase significantly. And it will keep growing rapidly as you expand your market share in the region. To cope with the growing translation needs you must … Read More

Why Do Some Businesses Resist Adopting a Translation Management System (TMS)?

Businesses have been doing brand translations for a long time, machine translation is comparatively a recent concept though. Before machine translation tools, human translations are the only hope for businesses to translate their content before taking it into a foreign … Read More

Localization Management | Future of Localization Technology

If you are a global business, creating multilingual content for foreign customers is important to have a lasting impact on your customers. Soon or later, you’ll come across the question of building a multilingual brand presence to better connect with … Read More

Upcoming Translation and Localization Conferences in 2022

Online conferences and events were in full swing during COVID times. Some of you might like to be in the comfort of your home, while others are missing out on the warmth and vibes of physical conferences. The past two … Read More

Localization Management Insights: 14 Mistakes & Myths to Avoid

Localization seems quite simple and easy. Just do translations, make some cultural tweaks to your brand, and you are good to go in any foreign market. Unfortunately, it is not as simple as it may sound. This is why many … Read More

Metaverse Content Localization

Metaverse Content Localization Explained

What if someone gives you a key to get inside your favorite sci-fi movie? Where you can interact and be any character of your choice. Wouldn’t it be amazing? It might sound like a crazy idea from Frederik Pohl’s novels, but … Read More