Localization

Transcreations | A Step Beyond Translations

Language goes a long way to shape your brand’s image and capture the minds of target audiences. It is a fundamental aspect of your brand that allows you to communicate your message to target customers, tell interesting brand stories and … Read More

Localization for Asian Markets | What Global Brands Need to Know?

Brand localization is essential to sustain cultural diversity and to sustain the brand itself. Regardless of a brand’s popularity and fortune, localization is critical to remain profitable in all communities. Even everyone’s favorite brands, Mcdonald’s, Coca-Coke, and Starbucks, mindfully go … Read More

A Quick and Easy Guide to Localize your Website

Your website represents your brand internationally. The face of your brand plays a huge role in building your brand image in a global marketplace. It has become important for companies to build a multilingual brand presence to make it more … Read More

Best Localization Lessons From 6 Finest Brands [2022]

We are living in an era of massive globalization. In this world of free markets with fewer trade restrictions, businesses get enormous opportunities to take over international markets. However, it is not as easy and simple as it may sound. … Read More

What Does A Perfect Localization Project Management Platform Look Like?

Brand localization is critical for businesses, operating in multiple marketplaces. Online buyers are more likely to purchase from brands that speak their local language. It is enough of a reason for international companies to localize their brands for every new … Read More

Do I Need a Translation Management System?

Taking your brand to new markets means your content translation needs are going to increase significantly. And it will keep growing rapidly as you expand your market share in the region. To cope with the growing translation needs you must … Read More

Translation Memory and Glossaries - MarsHub

How to Improve Productivity with Translation Memory and Glossaries

Any business that wants to expand its roots in the global marketplace should know the significance of translations. Localization is the only way businesses can connect with global audiences and optimize their overall experience with their brand. The demand for … Read More

Mastering The Art of Localization with McDonald's

Mastering The Art of Localization with McDonald’s

World food traditions are colliding with each other, and people are now becoming more open to new flavors and cuisines. However, when it comes to your comfort food, it has to be local, traditional, and convenient. This is what McDonald’s … Read More

How Localization Increase Sales Worldwide

How Localization Increase Sales Worldwide

The Challenge Of Business Expansion One of the biggest challenges an organization can take upon is to expand its business to a global scale. The purpose behind this initiative is to attain new customers.  Acquiring new customers does not only … Read More

The Ultimate Guide to Website Localization in 8 Steps

The Ultimate Guide to Website Localization in 8 Steps

Your website is the digital front door of your online business, and you should build it in a way that your global audiences feel welcomed. To capture the attention of international audiences, the localization of your website is probably the … Read More

avoid cultural mistakes in localization

How to Avoid Cultural Mistakes in Localization

Literal translation kills the product when it reaches the top shelves of the local market. A cultural mistake in localization does not make sense and can result in silly and sometimes offensive results. Or oftentimes, the translation is incompatible with … Read More

translation, localization, and transcreation - marshub

The Difference Between Translation, Localization, and Transcreation

The need of knowing each other and the need to understand each other’s culture are not unknown. There must be unity in diversity for around 8 billion people in this multicultural world. So, this globalized world demands global solutions to … Read More