localization strategy

Transcreations | A Step Beyond Translations

Language goes a long way to shape your brand’s image and capture the minds of target audiences. It is a fundamental aspect of your brand that allows you to communicate your message to target customers, tell interesting brand stories and … Read More

Best Localization Lessons From 6 Finest Brands [2022]

We are living in an era of massive globalization. In this world of free markets with fewer trade restrictions, businesses get enormous opportunities to take over international markets. However, it is not as easy and simple as it may sound. … Read More

What Does A Perfect Localization Project Management Platform Look Like?

Brand localization is critical for businesses, operating in multiple marketplaces. Online buyers are more likely to purchase from brands that speak their local language. It is enough of a reason for international companies to localize their brands for every new … Read More

Why Do Some Businesses Resist Adopting a Translation Management System (TMS)?

Businesses have been doing brand translations for a long time, machine translation is comparatively a recent concept though. Before machine translation tools, human translations are the only hope for businesses to translate their content before taking it into a foreign … Read More

Localization Management | Future of Localization Technology

If you are a global business, creating multilingual content for foreign customers is important to have a lasting impact on your customers. Soon or later, you’ll come across the question of building a multilingual brand presence to better connect with … Read More

Localization Management Insights: 14 Mistakes & Myths to Avoid

Localization seems quite simple and easy. Just do translations, make some cultural tweaks to your brand, and you are good to go in any foreign market. Unfortunately, it is not as simple as it may sound. This is why many … Read More

what is game localization the ultimate guide

What is the Game Localization? The Ultimate Guide

Do you know, the game industry is expected to reach $256.97 billion by 2025, which means there will be around 2.5 billion video game players globally? Video gaming is a billion-dollar industry, and it is growing rapidly around the world. … Read More

The Ultimate Guide to Website Localization in 8 Steps

The Ultimate Guide to Website Localization in 8 Steps

Your website is the digital front door of your online business, and you should build it in a way that your global audiences feel welcomed. To capture the attention of international audiences, the localization of your website is probably the … Read More

15 tips to improve your localization strategy-1-marshub

15 Tips to Improve Your Localization Strategy

Have you ever wondered why some companies, doing really well in the domestic market, struggle to capture good market share in foreign regions? The difference, often overlooked, lies in their localization strategy. A company wishing to make big bucks in another … Read More