General

10 interesting facts about the Chinese New Year

Do you know the fact that nearly a quarter of the world’s population observes and celebrates the Chinese New Year? Okay, what else do you know about it? So, as you prepare to learn more about the Chinese New Year … Read More

How to wish merry Christmas in 50 different languages?

Christmas is around the corner and is now taken as a cultural festival too. People from different religions also celebrate it with full zeal and enthusiasm. The origin of Christmas comes from the pagan and roman cultures. Romans initially used … Read More

How Does New Year Look Like in Different Cultures?

New years traditions look quite different globally depending on the cultural values and religious beliefs of people. Be it Chinese New Year or the modern way of celebrating the new year in the United States, new year celebrations are full … Read More

How can Understanding Global Cultures Improve Your Brand Marketing?

People’s collective lifestyles and beliefs considerably influence their purchase decisions. Cultures play a significant role in determining people’s buying behavior in a community. Regarding brand marketing, the culture and norms of target markets greatly influence customers’ preferences. Marketers that ignore … Read More

How to Choose the Best Linguistic Software

As companies and enterprises across the world embrace globalization and international expansion, the need to keep up pace with international customers’ demands and preferences has also increased. Although human translators have been executing the arduous task of translation for decades, … Read More

Transcreations | A Step Beyond Translations

Language goes a long way to shape your brand’s image and capture the minds of target audiences. It is a fundamental aspect of your brand that allows you to communicate your message to target customers, tell interesting brand stories and … Read More

Localization for Asian Markets | What Global Brands Need to Know?

Brand localization is essential to sustain cultural diversity and to sustain the brand itself. Regardless of a brand’s popularity and fortune, localization is critical to remain profitable in all communities. Even everyone’s favorite brands, Mcdonald’s, Coca-Coke, and Starbucks, mindfully go … Read More

Ten Questions You Must Ask When Choosing a Translation Service Agency 

Businesses today believe in building a multilingual brand presence globally. Brand translation into local languages not just eliminates the language barrier but also boosts the overall customer’s brand experience. However, creating a multilingual brand identity is not easy. Most companies … Read More

A Quick and Easy Guide to Localize your Website

Your website represents your brand internationally. The face of your brand plays a huge role in building your brand image in a global marketplace. It has become important for companies to build a multilingual brand presence to make it more … Read More

Best Localization Lessons From 6 Finest Brands [2022]

We are living in an era of massive globalization. In this world of free markets with fewer trade restrictions, businesses get enormous opportunities to take over international markets. However, it is not as easy and simple as it may sound. … Read More

Do I Need a Translation Management System?

Taking your brand to new markets means your content translation needs are going to increase significantly. And it will keep growing rapidly as you expand your market share in the region. To cope with the growing translation needs you must … Read More

Why Do Some Businesses Resist Adopting a Translation Management System (TMS)?

Businesses have been doing brand translations for a long time, machine translation is comparatively a recent concept though. Before machine translation tools, human translations are the only hope for businesses to translate their content before taking it into a foreign … Read More