Localization

Best Localization Lessons From 6 Finest Brands [2022]

We are living in an era of massive globalization. In this world of free markets with fewer trade restrictions, businesses get enormous opportunities to take over international markets. However, it is not that easy and simple as it may sound. … Read More

What Does A Perfect Localization Project Management Platform Look Like?

Brand localization is critical for businesses, operating in multiple marketplaces. Online buyers are more likely to purchase from brands that speak their local language. It is enough of a reason for international companies to localize their brands for every new … Read More

Do I Need a Translation Management System?

Taking your brand to new markets means your content translation needs are going to increase significantly. And it will keep growing rapidly as you expand your market share in the region. To cope with the growing translation needs you must … Read More

Why Do Some Businesses Resist Adopting a Translation Management System (TMS)?

Businesses have been doing brand translations for a long time, machine translation is comparatively a recent concept though. Before machine translation tools, human translations are the only hope for businesses to translate their content before taking it into a foreign … Read More

Localization Management | Future of Localization Technology

If you are a global business, creating multilingual content for foreign customers is important to have a lasting impact on your customers. Soon or later, you’ll come across the question of building a multilingual brand presence to better connect with … Read More

Upcoming Translation and Localization Conferences in 2022

Online conferences and events were in full swing during COVID times. Some of you might like to be in the comfort of your home, while others are missing out on the warmth and vibes of physical conferences. The past two … Read More

Localization Management Insights: 14 Mistakes & Myths to Avoid

Localization seems quite simple and easy. Just do translations, make some cultural tweaks to your brand, and you are good to go in any foreign market. Unfortunately, it is not as simple as it may sound. This is why many … Read More

Metaverse Content Localization

Metaverse Content Localization Explained

What if someone gives you a key to get inside your favorite sci-fi movie? Where you can interact and be any character of your choice. Wouldn’t it be amazing? It might sound like a crazy idea from Frederik Pohl’s novels, but … Read More

Businesses Need a Localization Project

Why Do Businesses Need a Localization Project Manager?

The demand for localization services is growing continuously, and the localization industry is expected to hit $73.6 billion by 2025. The rapid business globalization and pandemic have unlocked tons of opportunities for the translation industry. Localization plays a major role … Read More

Mastering The Art of Localization with McDonald's

Mastering The Art of Localization with McDonald’s

World food traditions are colliding with each other, and people are now becoming more open to new flavors and cuisines. However, when it comes to your comfort food, it has to be local, traditional, and convenient. This is what McDonald’s … Read More

How To Localize a Website Faster - MarsHub

How to Localize a Website Faster?

Digitization has enabled businesses, all around the world, to reach global audiences more conveniently and effectively than ever. Internet technology has made it super easy for companies to reach international markets and sell their products and services to global customers. … Read More

Top 4 Tips to do Your Brand Localization Like A Pro

Top 4 Tips to do Your Brand Localization Like A Pro

Everyone knows how important localization is for the success of your business in global markets. But the real question is, where to start? What exactly does a company need to make its brand succeed globally? Every company has its own … Read More